{"id":5938,"date":"2022-06-28T09:42:35","date_gmt":"2022-06-28T09:42:35","guid":{"rendered":"https:\/\/newsnetworks.co.in\/en\/2022\/06\/28\/cinedubs-to-break-language-barrier-in-theatres-app-launches-with-brand-ambassador-r-madhavans-rocketry-in-india\/"},"modified":"2022-06-28T09:42:35","modified_gmt":"2022-06-28T09:42:35","slug":"cinedubs-to-break-language-barrier-in-theatres-app-launches-with-brand-ambassador-r-madhavans-rocketry-in-india","status":"publish","type":"post","link":"https:\/\/newsnetworks.co.in\/en\/2022\/06\/28\/cinedubs-to-break-language-barrier-in-theatres-app-launches-with-brand-ambassador-r-madhavans-rocketry-in-india\/","title":{"rendered":"Cinedubs to break language barrier in theatres, app launches with brand ambassador R. Madhavan\u2019s Rocketry in India"},"content":{"rendered":"
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New Delhi (India), June 28<\/strong>: Have you ever wished that you could watch a French, German, Korean or even a film in an unfamiliar Indian language, and understand what is happening on screen without having to read the subtitles? Well, R Madhavan is all set to break down this language barrier with Vineet Kashyap and Additya Kashyap\u2019s \u2018Cinedubs\u2019 which is poised to revolutionize the movie-watching experience for cinegoers in India.<\/p>\n

The innovative application will make it easier to watch the actor\u2019s directorial debut,\u00a0Rocketry: The Nambi Effect,\u00a0when it arrives in theatres in July. The upcoming biographical drama\u00a0based on the life of Nambi Narayanan,\u00a0a former scientist and aerospace engineer of the Indian Space Research Organisation\u00a0(ISRO),\u00a0will\u00a0release in six languages, including English, Hindi, Tamil, Telugu, Kannada and Malayalam. Madhavan has been signed as the brand ambassador of Cinedubs.<\/p>\n

\u2018Cinedubs\u2019 will allow viewers across eight countries to enjoy a film in their preferred language. All they have to do is\u00a0download the mobile app \u2018Cinedubs\u2019 from Google Play Store or Apple App Store, select the theatre of their choice and the show timing, choose the language they want to watch it in, and download the original\u00a0soundtrack.<\/p>\n

Once they are inside the theatre, as soon as they put on their headphones and hit the \u2018Play\u2019 button from the app, the soundtrack will automatically sync with the scene running on the screen and they can hear the dialogues in their own tongue even if it is\u00a0playing in a different language. The facility will only be available inside the auditorium and will cease to play once outside so there is no threat of piracy for the filmmakers.<\/p>\n

Talking about how \u2018Cinedubs\u2019 can make his film more accessible, brand ambassador R Madhavan reasons that while\u00a0Rocketry\u00a0will release in six languages, it won\u2019t be available in all these languages in each city. \u201cSo, there was a good chance that residents from different cities, speaking different languages, might get deprived from watching the film. But now, thanks to \u2018Cinedubs\u2019, anyone in any part of the country will be able to enjoy the film in the language they prefer. I am very excited to be part of Cinedubs which will revolutionise the movie watching experience as it will break the language barrier even in cinemas.\u201d he exults.<\/p>\n

\u2018Cinedubs\u2019 has been developed in-house by an Indian company, Dubswork Mobile Pvt. Ltd. It is the brainchild of technocrats Vineet Kashyap and Additya Kashyap. While Vineet has\u00a0led software development and product management in companies like HCL, Newgen Software, Wirkle INC, Aricent (Altran) and Frog,\u00a0Additya has almost three decades experience in the aviation, healthcare, information technology and ITES industries.<\/p>\n

Vineet points out that \u2018Cinedubs\u2019 will not only bring world cinema closer to us, but given that the world\u2019s largest film industry is working in so many different languages, Indian cinegoers can now also\u00a0experience the beauty and versatility of regional cinema. \u201cThis, in turn, will significantly extend its pan-world coverage,\u201d he asserts.<\/p>\n

Additya adds that the film trade will also benefit hugely from their app with exhibitors able to draw different linguistic viewers into the same auditorium, thereby generating additional revenue from increased ticket sales and concessionaire.<\/p>\n

\u201cAlso, our app can play in theatres anywhere in the world with the result that production houses can extend their reach without the increased cost of dubbing their films in multiple languages,\u201d he informs.<\/p>\n

The revolution starts with\u00a0Rocketry,\u00a0slated to release on July 1. The film has received an exhilarating reception at the screening in Cannes Film Festival this year in the presence of India\u2019s\u00a0I&B Minister Anurag Singh Thakur, Nambi Narayanan, composer\u00a0A R Rahman\u00a0and Madhavan, receiving a ten-minute standing ovation from the audience.<\/p>\n

On a\u00a0lighter note, Madhavan concludes, \u201cNow, you have no excuse not to watch my film. \u2018Cinedubs\u2019 makes it possible to see it\u00a0in\u00a0any theatre and any show in\u00a0your preferred language.\u201d<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi (India), June 28: Have you ever wished that you could watch a French, German, Korean or even a film in an unfamiliar Indian language, and understand what is happening on screen without having to read the subtitles? Well, R Madhavan is all set to break down this language barrier with Vineet Kashyap and […]<\/p>\n","protected":false},"author":1,"featured_media":5939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[35],"class_list":["post-5938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-news-networks"],"_links":{"self":[{"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/posts\/5938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/comments?post=5938"}],"version-history":[{"count":0,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/posts\/5938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/media?parent=5938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/categories?post=5938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsnetworks.co.in\/en\/wp-json\/wp\/v2\/tags?post=5938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}